As a premium brand that loves the discreet, affordable and down to earth luxury as well as the unrivalled freshness of the modern, it creates an exciting journey of discovery of style. It is also works as a kaleidoscopic prism assisting in the exploration of the «spirit of our time». Governed by its core values and strong emotional connections, the brand, hurtily supports freedom within the creative process. In that way, Prince Oliver is able to introduce trends, design fabrics, embrace new textures and adapt innovations in order to offer tailored and casual collections for men and women. It also provides a wide range of accessories such as, underwear, shoes, bags, watches, perfumes and ties. At the same time, it maintains its leading role in the formal suit category, needed for every important life event such as the one of marriage.