BEST FOR – LIFE PHILOSOPHY enjoys a dynamic presence in Europe, Asia, the Middle East and is continually awarded as the best developing franchise over the past few years, offering unique design, smart solutions, affordable prices and a magical experience for every visitor. ‘Life Philosophy’ (Philosophy of Life) defines the ideology of the entire brand, which has managed to ‘speak’ to customers while offering a pioneering shopping experience. With over 8000 smart and ecological products available for the home, kitchen, children, fitness, smart gadgets and more, there’s something for everyone here. And customers can always expect the unexpected! In the world of BEST FOR, ice cubes never melt, bicycles cut pizzas, tea is made from dinosaurs and musical instruments become cups.